The Natom blog

Guides, strategy and data on web push notifications.

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Use cases
Push notifications for e-commerce: deals, new arrivals and customers who come back

How an online store uses push notifications across the whole customer cycle: retail calendar, new arrivals by category, honest time-limited deals, useful content, asking for permission, measuring with UTMs and common mistakes.

15 October 2026
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Best practices
How many pushes per day without driving unsubscribes

There is no magic number, but there is a method. What really makes people unsubscribe, how frequency changes for newsrooms, blogs and shops, and the brakes that let you send more without wearing readers out.

12 October 2026
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Comparisons
Web push vs email marketing: which channel brings more readers back

Sign-up, list ownership, speed, filters, cost and privacy: an honest comparison of push notifications and email, and how to run both without duplicates.

8 October 2026
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Fundamentals
Web push on iPhone and iOS: what actually works and what doesn't

Web push does exist on iPhone, but only for sites added to the Home Screen. What it takes, what readers see, and how to walk them through it step by step.

5 October 2026
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Use cases
Push notifications for publishers and news sites: the definitive guide

How a newsroom uses push notifications without flooding readers: workflow, RSS drafts, reader-chosen topics, timing, reading the numbers and switching providers.

1 October 2026
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Platforms
How much a web push platform costs in 2026

Pricing models, hidden costs and a simple way to estimate what you will really spend on web push, with three worked examples of choosing a plan.

28 September 2026
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Platforms
How to choose a web push platform: 10 questions to ask before you sign

Pricing, limits, privacy, stats and exit. Ten questions to ask any web push platform before you install it, with the good answers and the red flags.

26 September 2026
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How-to
Web push for WooCommerce: the complete guide

How to use web push notifications in a WooCommerce store: setup, what to send, audiences, frequency, the opt-in popup and stats, plus what stays manual.

25 September 2026
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Best practices
How to write push titles people click: 20 examples

The title is the only thing a reader is guaranteed to see. Twenty real examples rewritten before and after, the rules that make them work, and the mistakes that burn subscribers.

17 September 2026
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Fundamentals
The service worker explained simply: the engine behind web push

What a service worker is, why push notifications cannot exist without one, what that file in your site root actually does, and the mistakes that make it fail silently.

14 September 2026
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Fundamentals
What web push notifications are and how they really work

A fundamentals guide to web push: what they are, how they travel from your site to a reader's browser, what you need to send them, and the myths about consent and privacy.

7 September 2026
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How-to
How to add web push notifications to WordPress (2026 guide)

The complete guide to enabling push notifications on a WordPress site in 10 minutes, with no heavy plugins: snippet, service worker, opt-in prompt and your first campaign.

4 September 2026