The Natom blog

Guides, strategy and data on web push notifications.

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Best practices
How to write push titles people click: 20 examples

The title is the only thing a reader is guaranteed to see. Twenty real examples rewritten before and after, the rules that make them work, and the mistakes that burn subscribers.

17 September 2026
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Fundamentals
The service worker explained simply: the engine behind web push

What a service worker is, why push notifications cannot exist without one, what that file in your site root actually does, and the mistakes that make it fail silently.

14 September 2026
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Fundamentals
What web push notifications are and how they really work

A fundamentals guide to web push: what they are, how they travel from your site to a reader's browser, what you need to send them, and the myths about consent and privacy.

7 September 2026
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How-to
How to add web push notifications to WordPress (2026 guide)

The complete guide to enabling push notifications on a WordPress site in 10 minutes, with no heavy plugins: snippet, service worker, opt-in prompt and your first campaign.

4 September 2026